US-based Honeywell launches new programme targeting MENA

Doaa A.Moneim , Wednesday 11 May 2022

US-based Honeywell launched its new Catalyst Partner Programme (CPP) — a customer-centric global framework that aims to support the growth and success of its system integrator, distributor, and original equipment manufacturer (OEM) partners in the Middle East, Turkey, and Africa, the company announced on Wednesday.



The company said that the new programme is a digital platform that eases previous channel partner programme experiences across the company’s fire, security, electrical products and Building Management Systems (BMS) businesses.

“The Catalyst Partner Programme is the next step in our customer-centric journey to better support our regional channel partners’ needs in a transparent, consistent, and accessible way,” said Sultan Chatila — CCO of Honeywell Building Technologies in the Middle East, Turkey, and Africa.

“The new programme and PRM dashboard offer our partners a more integrated approach to growing their businesses, gain product knowledge, and provide better customer service.”

Honeywell, which has been operating in the Egyptian market for 60 years now, said in April that it plans to invest about $200 million in the Egyptian market in petrochemicals and the production of green fuels for aircraft in Egypt.

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