File Photo: A medical worker checking on an old woman in Aswan. Photo courtesy of Egyptian Health Ministry
The campaign is part of the National Project for Development of the Egyptian Family which kicked off under the directives of President Abdel-Fattah El-Sisi, and aims to support the economic well-being and health of Egyptian families, a statement by the ministry said.
The campaign will offer quality family planning and reproductive health services to the country's villages and towns through various medical units under the supervision of health ministry, and also through mobile clinics in rural and slum areas, in addition to areas that are part of the Decent Life presidential initiative, said Spokesperson for the Ministry of Health Hossam Abdel-Ghaffar.
The campaign will be launched in three phases, with the first phase lasting 5-9 June in Cairo, Port Said, Sohag, Marsa Matrouh, Fayoum, North Sinai, Luxor, Qena, Beheira, New Valley, Gharbiya and Daqahliya governorates.
The campaign's second phase will last 12-16 June in Sohag, Marsa Matrouh, Alexandria, Damietta, Sharqiya, Assuit, Beni Suef, Qalioubiya, Menoufiya, Aswan, Suez, Minya and Ismailia governorates.
The third phase will last 19-23 June in Giza, Red Sea, Alexandria, Dameitta, Sharqiya, Assuit, Beni Suef, Qalioubiya, Menoufiya, Aswan, Suez, Minya, Ismailia, Qena and Luxor governorates.
Hossam Abass, head of the ministry's Population and Family Planning Sector, said that the campaign aims to create the best health outcomes mothers, children and the whole society. They also intend to raise awareness around other topics related to reproductive health like early marriage, child employment and the dangers of high-risk pregnancies, in a simplified way through toy theater.
Abbas added that the toy theater shows will be done in collaboration with education directorates, nongovernmental organisations, and local municipalities.
He noted that exhibitions for women will be held during the campaign to upgrade women's skills, empower them economically through showing their handmade crafts with the aim of raising living standards of the Egyptian families and women's decision making abilities, especially when it comes to child bearing.
The campaign will be conducted while keeping all anti-coronavirus measures, like social distancing, in place, Abass said.
In May, the Ministry of Health announced that 1.45 million women were screened in the Mother and Fetus Presidential Health sub-initiative since its launch in March 2020. According to a statement at the time, it aims to diagnose diseases transmitted from mothers to fetuses early and to provide free treatment and medical care as part of the larger 100 Million Healthy Lives presidential initiative.
Earlier in December, Abdel-Ghaffar said that 21 million women had been screened as part of the presidential initiative to support women's health. The women's health initiative was designed to screen carcinoma of the breast at an early stage, pursue clinical examination, and provide free-of-charge treatment, focusing on reproductive health, family planning and healthy lifestyles.