El-Fakhrany spoke to Ahram Online on the sidelines of an event Monday launching the second phase of the company’s Passionately Handmade initiative in partnership with the Egyptian NGO Misr El-Kheir Foundation.
The initiativeis undertaken in line with Egypt’s Vision 2030 and its sustainable development goals.
The Egyptian market has substantial potential for empowering women in business, noted the top official at the UAE and Jordan-based company, which manufactures a range of hygiene and wellness products.
“The huge success and the positive impact of the first phase of the initiative prompted us to expand it and include a larger number of projects in Ismailia governorate, while joining forces with Misr El-Kheir, one of the leading community institutions in Egypt,” he added.
The initiative aims to empower a myriad of female breadwinners by providing them with sustainable source of income.
This stems from FHH’s commitment to enhancing the role of women in the society as well as helping the communities in which the group operates in tackling poverty and unemployment, El-Fakhrany said.
During the first phase, the company implemented 20 projects across a range of fields in Beni Suef governorate.
In addition, 21 health awareness sessions were held, which were attended by 1,500 women.
The sessions educated attendees on the importance of proper hygiene, COVID-19 precautions, and how to deal with the pandemic’s psychological effects on children, including the anxiety caused by school closures.